My feeling is that if the blog that you are writing is
your own, like for your business, or just for fun, then you need to make it
personal. For the people that read your
blog, you need to find that hook or bond, and one way to do that is by adding
your personal touch. If your reader
feels that they know you or something about you, they are more likely to
continue reading your blog. This doesn’t
mean to spill every little personal thing about you, but to give it your own
spin on things. If the subject matter
can be related to something in your personal life or if you have a personal
example to share, it makes the blog more believable and the reader feels like
they are closer to you by knowing something personal about you.
Conversely, if you are writing a blog for a large
company, it may be harder to infuse anything personal about you. I think it does depend on what you are
writing about, and the company may have some guidelines for you to follow. If the blog is about your own personal
experiences within the company then by all means you should be able to get more
personal. If, however, it’s about the company’s
products or services, then it may be harder to get personal within the blog and
they might not want you to. It really
depends on the subject matter.
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