Week #10 Email Marketing
Email marketing is useful, but to a point. If I get a lot of emails from a business,
like daily or even weekly, I tend to not read them. I will look at the title/subject line and
usually just delete them. After a while,
I will unsubscribe from that account if I’m not seeing anything I find
interesting or useful. On the other
hand, the emails that I receive monthly or quarterly, I always read. I find that they have more content that is
useful. Most emails that come out daily
are just marketing tools to get you to buy something, or try to get you to impulse
buy. When I want to buy something, I
will go shop for it. The more pressure
emails that I receive, the less likely I am to buy from that company. So, my rule of thumb is less is more. For my business, I would send out my
newsletter monthly. The only reason I would
break from that schedule is if there was major virus threat alert that I would
want to send to my clients for their protection.
Content ideas for my newsletter would range from new
virus threats, a tip or trick for a software program or added security for
their pc, maybe a free diagnostic tool of the month for my clients to load on
their pc, a get to know section where I would highlight a clients’ business and
offer some testimonials for them, maybe a special discounted service offer for
the month, maybe some links to informative articles I’ve read over the past
month, etc. I would have these articles
link to either my website or Facebook page with a read more. I would want my
newsletter to focus on how they can make their business more efficient and
secure, and give them some things to think about. If they can sense that I’m there to help them
grow their business, and that I want to build a relationship with them and not
just sell them something, they are more likely to trust me with their business.
Hey Donn, I like the way you worded this out. “Less is more,” I agree with you that the emails I get daily I don’t really put attention but the ones that come out monthly truly have some concrete details. I also agree that there are some special times that you might need to break that rule and send out an important email that has some content that needs to be distributed right away. For example for some people it might be a special event. Really nice over all !
ReplyDeleteDonn,
ReplyDeleteTotally agree with you that the daily or weekly newsletters are very often annoying and actually put me off. With some of them it's even hard to unsubscribe. I am thinking the same with "read more" that way you can put a variety of content on your newsletter without overwhelming your audience. People are always interested in what's new in the tech world so the articles you mentioned would be great source for them and at the same time would drive traffic to your website. I would also be somehow personal and showcase what you do, how you started and what's going on with your company.
Thanks for sharing, Lukas.
Hi Donn,
ReplyDeleteI agree with your point that when the frequencies of emails coming in go unread it's probably time to unsubscribe and move on. Most consumers are inundated with offers that are seldom a once in a life time deal. Usually they are repeated in the next cycle of offers and people get that.
Great post,
Eric
Hi Donn,
ReplyDeleteLike the other posters I agree with your post. I also read the subject line and then I delete probably 98% before going any further. I particularly liked your comment...
"If they can sense that I’m there to help them grow their business, and that I want to build a relationship with them and not just sell them something, they are more likely to trust me with their business."
...because I don't trust a lot of what is out there, so having that relationship would certainly add to the readability of the newsletter for me. I also like your idea of having less frequent emails with greater amount of content utilizing the "read more" option. I personally like that format.
Excellent post, thanks.
Jill
Hi Donn,
ReplyDeleteI too delete a lot of my emails if they are unsolicited and not of interest to me. My Inbox is filled with emails that are advertisements.
I like the purpose of your newsletter to offer advice and services that will be beneficial to their business. You're not aggressively pushing your business.
Your content is also interesting and helpful. You put focus on the customer's needs. I like the idea of providing a free diagnostic tool. I would be inclined to contact you to help me with an issue.
I have confidence and trust in you to do an excellent job for the company that hires you.
Aloha,
Dorothy
Hi Donn,
ReplyDeleteI also delete alot of the emails i receive and usually dont ever read them. I like the idea of informing people on new viruses. Its a good sales tactic to make people use your services. I also really like that you want to focus on building a relationship with your clients.