Week #11 Social Media Marketing Without Spending Money

My social media success will depend on me, my business, how I run my campaigns and execute my strategy.  It can be done without spending money, but it does take time.  It won’t be done overnight.  You need to be in it for the long haul.  It all starts with building relationships, lasting relationships.  To build these you have to be real and authentic.  Share your stories, both successful and disappointing.  You will need to develop social media partners.  In order to grow through social media, you need the help of others.  If you forge relationships with people, they will refer you to others.  This will become a snowball effect and help you get plenty of attention, the right way.

Don’t just focus on the numbers; likes, followers, subscribers, visits, number of sales, etc.  It needs to be on the growth of the numbers.  For instance, look instead at the growth of fans during a certain time, instead of just how many fans you have, and look at how those fans are engaging with your content.  100 highly engaged fans directly involved with your conversation are much better for your business than 1000 fans that are ignoring your content and your business.

Most importantly, you need a strategy, for any success.  Your strategy and your goals will be different for every business.  Maybe you want 10 new clients or $10,000 in new sales.  Maybe you want to just focus on Facebook or maybe Twitter.  Even if you did use paid ads, you would still need a strategy.

Give away free stuff.  Everyone loves free stuff!  Posts for free stuff get shared – a lot.  That will get you exposure and reach that you can’t get on your own.  By giving away free things you can also build your list.  You own your list.  Almost as much as free stuff, people love discounts.  Offering discounts to your followers is a really good way to reward your fans and grow your business.  People are also more apt to share content that offers a discount.  They want their friends to get the same good deals they are getting.  So not only do you reach your current audience, you can reach new audiences and grow your fan base that will drive sales.

Another great idea is to run contests.  But your “prize” should never be a free iPad, (unless you sell Mac stuff).  Your prize should be something from your business.  Maybe a free service or product, but never something you need to pay for.  It should be something that doesn't cost you to give away.

Let’s remember though that “time is money”, and you will be spending a lot of time working on your social media sites.  So in the true sense of the word, nothing you do on social media is free.

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