Week #4 Defining a Target Market for My Business

The business that I’m using is my own.  I've just recently started it and it’s call SoCal Computer Pro.

My target market is any residential PC user, male or female above the age of 30, and small business owners that may work out of their home or in a small office.  The small business can range between 1 to 30 PCs and run on a small network or standalone workstations.  It can be a server-client network or a peer to peer network, with as many as 30 printers and 15 servers.  I've supported more than this on my own, but any network much larger than this gets cumbersome for 1 person to support.  Income level should be above $45,000 a year.

The type of business can range between a home business, real estate office, law office, CPA firm, engineering firm, marketing firm, and several others.  I would prefer to stay in the North San Diego Coastal area, but I would go anywhere in San Diego County if it was the right situation.  Depending on the size of the organization, I would only be able to support 8 to 15 businesses.

Psycho-graphic information doesn't necessarily play into my target market other than the fact I would want to work for people that have high moral standards and are generally nice people.  I think that my business will be built over time as it takes a while to build a trusting relationship with people and their business.  As I build these relationships, my business will grow by word of mouth as my clients will refer me to their friends and clients.