Week #5 Post Reach vs. Post Engagement

After goggling these terms, this is what Facebook help has to say; Post reach is defined as the number of people who have seen your post.  Your post counts as reaching someone when it’s shown in News Feed.  The figures are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.

Post engagement is the number of actions related to your post as a result of your ad.  This refers to actions that happen within 1 day of your ad being served or 28 days after clicking on your ad.

So, just because someone saw your ad, doesn't mean that the viewing had any meaning to them.  Post engagement is much more important as a metric for you to analyze if your ad had any impact.  Engaging people with brand impact is the number one priority for marketing on Facebook.  Facebook is a network that is designed for engagement.  When a user engages with your posts, it reflects your brands ability to attract their attention and to create a connection with the content.

It also determines how many other people see your posts because when they engage, those actions will appear in their timeline, which in turn makes your brand visible to their friends and increases the awareness of your brand.

Page insights are Facebook's analytics for a user’s information about their Facebook page. It will give you breakdown information about visits, likes, reach, posts, and demographic info on the fans you reached by your page and the people that engaged.  This can help you determine if you are reaching your target audience.  If you aren't, then it might be time to look at your strategy and ad targeting and other efforts to grow your Facebook page.