Amazon is
effective because they have everything that you could ever want as a
consumer. They are a one stop shop.
They display
their logo at the top left, and all of their navigation is at the top, with a
large search bar. The typography and hierarchy
are easy to follow.
I keep
coming back because they make it very easy to compare prices and offer good
reviews of products all on 1 website.
They always seem to have what I’m looking for.
The only
thing I could improve on is I don’t like all of their promotions hitting me on
the home page when I first log into the site.
I understand it, I just don’t have to like it.
Google is
effective because they are my go to website when I want answers to just about
anything. I understand they are a search
engine as well, and probably the best search engine.
Google keeps
it simple for their design. However, for
some of their apps, they are not intuitive at all. They have bought or created apps that use
differing approaches to how they operate, which makes them very confusing.
When I use
them, I always get an answer. I may have
to restate my question a few times to find what I’m looking for, but I usually
get there.
Like I
stated above, some of their apps need some help with consistency in how they
operate.
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