Social media can be very time consuming and I think
that as a business owner you have to find a balance for what works for
you. Initially I've set aside 11-15 hours
a week for social media. I will adjust
these numbers as I need to. I think that’s
it’s important to have a consistent message and to stay involved. I would start by scheduling a weeks’ worth of
posts for Facebook on Sunday night. Hopefully that would only take 1-2 hours. I would then reserve 1 hour a day to return
comments on posts that I received. Since
I don’t have a good feel for Twitter yet, I would probably spend about 1 hour
2-3 times a week on Twitter. I want to
get more involved in LinkedIn, so I plan on spending 2-3 hours a week working
with LinkedIn as well.
These are the three social media networks that I plan
on using the most for now. I will be linking
them to my webpage as well. I feel that
I need to stay focused on the networks that have the largest following and that
my clients use as well. I may find over
time that some are more productive than others. I’m also planning on joining several local
business groups so I can have that face to face interaction. I can use them to help build my email list
and create addition business relationships.
That’s where I’m at for now.
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