Monday, December 8, 2014

Week #14 Planning Next Month’s Social Media Strategy


Social media can be very time consuming and I think that as a business owner you have to find a balance for what works for you.  Initially I've set aside 11-15 hours a week for social media.  I will adjust these numbers as I need to.  I think that’s it’s important to have a consistent message and to stay involved.  I would start by scheduling a weeks’ worth of posts for Facebook on Sunday night. Hopefully that would only take 1-2 hours.  I would then reserve 1 hour a day to return comments on posts that I received.  Since I don’t have a good feel for Twitter yet, I would probably spend about 1 hour 2-3 times a week on Twitter.  I want to get more involved in LinkedIn, so I plan on spending 2-3 hours a week working with LinkedIn as well.

These are the three social media networks that I plan on using the most for now.  I will be linking them to my webpage as well.  I feel that I need to stay focused on the networks that have the largest following and that my clients use as well.  I may find over time that some are more productive than others.  I’m also planning on joining several local business groups so I can have that face to face interaction.  I can use them to help build my email list and create addition business relationships.  That’s where I’m at for now.

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